Ungated categories on Amazon are product categories that require approval from Amazon to sell. This means that sellers must meet certain requirements and provide certain documentation to be granted access to sell in these categories. Once approved, sellers can list and sell products within these categories.
The gating process helps Amazon maintain product quality, prevent counterfeit products, and ensure compliance with legal regulations. It also helps to reduce the number of unauthorized sellers in certain categories.
Some examples of gated categories on Amazon include:
- Clothing, Shoes, and Jewelry
- Grocery and Gourmet Foods
- Health and Personal Care
- Video, DVD, and Blu-Ray
To become ungated in a category, sellers must submit an application and provide documentation such as invoices, brand authorization letters, or product certifications. The requirements for each category may vary, and Amazon may review the application and documentation before granting approval.
Selling in ungated categories on amazon can provide sellers with additional opportunities to reach new customers and increase sales. However, it's important to note that some categories may be more competitive than others, and it's important to have a solid product and pricing strategy in place to succeed.