While planning to exhibit at an exhibition or a trade show it is significant to be obvious about your exhibiting goals, your brand message, and what do you want to convey to the visitors coming to your exhibition stand? In some way, the answer to this question controls every feature of your exhibition stand design.
Graphics are one of the foremost ways through which you can easily convey the message of your exhibition stand. The graphics of your exhibition stand can be divided into three categories, and it is an important element of your stand design to put the right content into each graphics category.
In the first place, there are the graphics that your attendees will look at from a distance which have to be large and bold and must be set at height. These graphics must show nothing more than the company’s logo as at this distance any further content is likely to be lost and unreadable. Also, these graphics have the power to grab the attention of visitors from across the show floor and act as a landmark for the visitor to make their way towards the exhibition stand in the crowd.
Now once the visitor on the trade show floor is moving towards your exhibition stand and are a couple of stands away from you and are perhaps looking at the content of one of your competitors, here you can further snatch their attention from your competitors with the help of beautiful and stunning mid-range graphics which are usually designed to be visible and readable from anything between 10 and 50 feet. Because these graphics are designed to be viewed and read from a distance, still you won’t be able to include in-depth content here. The most you can use here could be a tagline, slogan, product name, or anything similar. You can also use banners with mid-range graphics showing the brand name, the tagline, and the important product name or information, which has to be clear enough to be seen and read from some distance.
Finally, once the visitor reaches your exhibition stand then you can use short-range but beautifully designed graphics to convey further information. These must be designed to be viewed and read up from a close distance which could be within ten feet. Now here at this point, you can include a lot of content of your choice. This is an excellent place to include your product’s features, benefits, and specifications. But the important thing to be kept in mind is the placement of these short-range graphics which must be placed around eye level or a little higher. This makes it easy to read the graphics even if someone is standing directly in front of it.
You can also use custom exhibition stands which include a range of components and use long, mid, and short-range graphics in combination. These are to ensure that your message is conveyed clearly, accurately, and are readable from any range and any angle.
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If you want a unique and stunning exhibition stand that makes you stand out from the crowd of other exhibitors, competitors and convert all the visitors towards you then Triumfo can help you the best. We are the leading exhibition stand builder known to offer creative and the best exhibition stands along with turnkey exhibition services to our clients. Contact us today and experience an amazing exhibiting experience.