The Global Amaranth Market is forecast to reach USD 14.56 Billion by 2027, according to a new report by Reports and Data. In recent years there has been increasing demand for nutraceutical products and post-workout health drinks. In this regard, the use of the perennial plant is witnessing growing popularity. It comprises of the high level of proteins that is effective in enhancing body muscle’s post-exercise recuperation procedure, which is also contributing to its increasing popularity. Its anti-inflammatory and anti-oxidant properties have also resulted in its increasing demand from the personal care industry. The continuous expansion of the pharmaceutical sector and the presence of various unique elements in these perennial plants is one of the mentionable factors supporting the growth of the sector. It comprises of components like oleic acid, stearic acid, tocopherols and squalene that are known for treating inflammation, enhance bone strength, and fix tissues, which has resulted in its elevated demand from the healthcare sector. Thus, its wide arena of applications is supporting the expansion of the industry.
The COVID-19 Impact: One of the immediate impacts of the COVID-19 pandemic is the increasing demand for personal care products. The epidemic has resulted in the growing demand for particularly protective personal care. The industry players operating in the sector are experiencing a growth in demand for personal care products along with increasing acceptance and popularity of brands that represent safety and competence both from environmental and health perspectives. Essentially as maintaining personal hygiene is an integral aspect of flattening the curve of transmission of the disease, it is also resulting in contributing to the growing demand for these products among consumers. Thus, such growing demand for these products would result in fostering the growth of the sector. The consumers in the APAC region are observed to be more hygiene-focused now, and they are emphasizing on minimizing the risks associated with exposure to health risks amidst the outbreak. It is also worth mentioning that the virus is seen to particularly impact individuals with hypertension and cardiovascular diseases. Herein, as amaranth has functional properties needed for maintaining effective functioning of the health and managing conditions like cardiovascular diseases, it has also resulted in boosting its demand amidst the outbreak.
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Competitive Landscape:
The research report offers details about leading companies in the global Amaranth market along with global position, financial standing, license agreement, products and services portfolio and revenue contribution of each market player. Key players in the market are focusing on adopting various strategies such as mergers and acquisition, business expansion plans, new product launches, partnerships, collaborations, joint ventures to enhance their product base and gain robust footing in the market.
Market Dynamics:
Increasing consumer inclination towards functional, organic and probiotic-based food drinks is providing impetus to the growth of global food and beverage industry. Various studies have come with health benefits associated with “ethnic” and organic food products. These foods improve cardiovascular health, improves arthritis, digestive issues, and other inflammatory conditions. Consumers are gradually focusing on mindful eating and consuming food for health and wellness. Changing eating and dietary patterns of consumers is prompting brand owners and new entrants to introduce healthy foods options. Several clean-label products have been introduced in the market and consumer curiosity for new products is immense
Growing middle class consumers with rising income in developing countries such as India and China will boost food beverage market growth. Moreover, increasing consumer preference for procuring food and beverage items from online platforms due to variety, cost and time-saving will foster market size through 2027.
Some of the Leading Market Players Are Listed Below:
- Amaranth Bio Company,
- Flaveko Trade Spol. S.R.O,
- Nu-World Foods,
- Proderna Biotech,
- K. Mass S.R.O.,
- General Mills, Inc,
- AMR Amaranth a.s,
- Rusoliva Pvt. Ltd,
- Flavex Naturextracte Gmbh.
- Viral International.
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Market Segmentation:
Amaranth Market Segmentation based on Extraction Type Outlook:
- Organic Solvent
- Cold Pressed
- Super Critical CO2 Extraction
- Others
Amaranth Market Segmentation based on Product Type Outlook:
- Seed
- Leaf
- Flour
- Oil
Amaranth Market Segmentation based on Application Outlook:
- Foods and Beverages
- Personal care
- Pharmaceuticals
- Others
Amaranth Market Segmentation based on Regions:
- North America (U.S., Canada, Mexico)
- Europe (Germany, U.K., France, Italy, Spain, Benelux, Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Rest of Asia Pacific)
- Latin America (Brazil, Rest of Latin America)
- Middle East Africa (Saudi Arabia, UAE, South Africa, Rest of Middle East Africa)
Key Features of the global Amaranth Market:
- The report offers detailed estimations at the regional level with manufacturers, consumption, sales and import/export dynamics.
- The report provides accurate details related of the manufacturers/vendors in the market, company overview, pricing analysis, financial standing, product portfolio, and gross profit of leading companies.
- Company profiling with prevalent expansion strategies, revenue generation, and recent developments.
- Optimum strategic initiatives for new players in the market.
- Manufacturing processes, suppliers, cost, rates of production and consumption, transport mode and cost structuring, and value chain analysis.
- The study also includes supply chain trends, including elaborate descriptions of the latest technological development
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