The Digital Intelligence Platform Market is expected to reach USD 27.12 Billion by 2026, according to a new report by Reports and Data. Digital intelligence platforms help to achieve real-time business insights. Apart from enhancing customer retention, they also present competitive differentiation. Digital intelligence platforms store, obtain and manage digital data of the consumers with data management tools. This data investigates consumer behavior.

The rising popularity of e-commerce and online shopping are propelling the expanding global market. Another significant factor is the growing demand for mobile applications. Recording sales, tracking of customer transactions, and retailers gaining customer insights to make more reliable business decisions in real-time has advanced the market growth. Correlating to customers via social media also encourages businesses to know their tastes. Through analysis of customer behavior, and web analytics, enterprises make customer-centric enterprise decisions.

The market in the APAC region is expected to witness the highest CAGR of 19.1% during the forecast period. Organizations in the region are developing data and analytics tools and platforms to achieve different data sets with more significant volumes and derive more in-depth insights from the data. Further, growing competition in the industry has supported players to assure effective working across several stages in the delivery.

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Further key findings from the report suggest

• The Digital Intelligence Platform Market is estimated to reach USD 27.12 Billion by 2026, at a CAGR of 18.7% during the forecast period.
• The mobile touch point accounted for the largest share of 27.9% of the market in 2018.
• The small medium enterprises (SME’s) is anticipated to grow at a higher rate of 19.1% during the forecast period.
• The data management application segment is anticipated to grow at the highest rate of 19.2% during the forecast period.
• The retail and ecommerce application is anticipated to grow at the highest rate of 18.8% during the forecast period.
• With the application of analysis, it is feasible to recognize considered customers and engage them, as well as identify possible customers and attract them with valuable offers. Customers are less expected to churn if they are comparable to the primary target customers. For example, the world's largest retailer, Walmart,  is in the way of developing the world’s most massive private cloud to process 2.5 petabytes of data every hour with over 20,000 stores in 28 countries.
• North America region accounted for the largest share of 29.3% of the market in 2018. The market in the region is expected to increase due to the growing adoption of cloud solutions by the companies and technological advancements. The presence of leading market players in the region aids in the creation and implementation of innovative technologies.
• Various players are developing strategies to mark their presence in the industry.
• The Key players in the Digital Intelligence Platform Market include SAS Institute, Inc., Adobe Systems, Inc., Google LLC, Optimizely, Evergage, Inc., Mixpanel, Inc., Webtrekk, Cxense ASA, New Relic, Inc., Localytics Limited, and International Business Machines Corporation.

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The report offers a comprehensive analysis of the key geographical regions to provide insights into key factors influencing market growth in the regions. Production and consumption ratio, import/export analysis, supply and demand, consumer behavior and demands, current and emerging trends, regulatory framework, strategic alliances, technological advancements, economic growth, and robust presence of key players in each region. The report also covers an extensive country-wise analysis to provide better understanding of the market growth in each key region of the world and help investors, stakeholders, and clients to capitalize on lucrative growth opportunities.

Regional analysis covers:

• North America (U.S., Canada, Mexico)
• Europe (U.K., Italy, Germany, France, Rest of EU)
• Asia Pacific(India, Japan, China, South Korea, Australia, Rest of APAC)
• Latin America(Chile, Brazil, Argentina, Rest of Latin America)
• Middle East Africa(Saudi Arabia, U.A.E., South Africa, Rest of MEA)

Digital Intelligence Platform Market Segmentation:

Organization Size Outlook (Revenue, USD Million; 2016-2026)

• Large Enterprises
• Small Medium Enterprises (SMEs)

Touch point Outlook (Revenue, USD Million; 2016-2026)

• Mobile
• Company Website
• Web
• Social Media
• Others

End User Outlook (Revenue, USD Million; 2016-2026)

• BFSI
• Retail E-Commerce
• IT Telecommunications
• Travel Tourism
• Others

Application Outlook (Revenue, USD Million; 2016-2026)

• Analytics
• Data Management
• Engagement Optimization

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