The Global Continuous Testing Market is estimated to reach USD 4.11 Billion from USD 1.43 Billion in 2019, delivering a CAGR of 14.2% through 2027. Increasing mainstreaming of DevOps going, the digital transformation of organizations across various industry verticals for enhancing their business operations, and the surging need for timely and continuous delivery of software are the key factors driving the continuous testing market growth.
Continuous testing enables organizations to effortlessly integrate their software with their existing systems, for enhancing their business operations with the effective implementation of smart technologies. Continuous testing is becoming a vital part of organizations’ operations, as they enable minimize business risks associated with their software assets.
The rapid proliferation of smart devices, IoT, cloud, and mobile technologies across various industry verticals is driving the market growth. Moreover, the growing focus on the customization of mobile technology solutions in organizations will boost continuous testing industry growth through 2027.
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Further key findings from the report suggest
- With the evolution of technologies and digitalization, the amount of data generated across several verticals is huge, leading to increased risks of security breaches. This, in turn, has fuelled the need for appropriate continuous testing.
- On the basis of platform, the web interface segment accounts for 39.4% of the continuous testing market share as it enables firms to reduce requirements for maintaining complex networks and costly equipment.
- Based on deployment model, the cloud segment is estimated to contribute significantly to the continuous testing market revenue share through 2027 on account of the increasing amount of data generation in several industry verticals and the large storage availability on cloud platforms. The cloud deployment model also offers intensified security, advanced scalability, lower costs, and better compliance.
- On the basis of industry vertical, The banking, financial services, and insurance (BFSI) industry accounted for 19% of the market share in 2019 and is set to account for the majority of the revenue generation on account of the rapid adoption of digitalization in the sector for data storage, retailing, payments, and other end-uses.
- Based on organization size, the large-sized organization segment accounted for 64% of the market share in 2019 due to heavy investments in backup recovery software.
- In the regional landscape, North America accounted for 31% of the continuous testing market share in 2019 and is estimated to witness a notable CAGR through 2027. The robust growth can be attributed to the high concentration of retail consumer goods, BFSI, healthcare, transportation logistics companies that are contributing to the market revenue.
- The Asia Pacific region is estimated to exhibit a growth rate of 15.7% over the forecast period on account of increasing commercial investments by several companies in the region.
- Key participants in the global continuous testing market include EPAM Systems, HCL Technologies, Mindtree, Atos, Hexaware, Cigniti, Tricentis, Tech Mahindra, NIIT Technologies, IBM, Larsen and Toubro Infotech, CA Technologies, Spirent Communications, Syntel, Capgemini, Micro Focus, Cognizant, Parasoft, LogiGear, Testplant, Softcrylic, QualiTest, Vector Software, SmartBear Software, and QA Mentor, among others.
- These industry players are adopting several strategies such as acquisitions, mergers, collaborations, new product development, and capacity expansion, thereby supporting the overall growth of the market. Moreover, rising investments by the key industry players for the RD activities will further bolster market growth over the analysis period.
- In July 2019, IBM completed the acquisition of Red Hat, Inc., an American multinational software company, for a sum of USD 34 Billion. Red Hat will continue to use IBM's resources to advance the hybrid cloud computing plans of the new collaboration.
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Market Segmentation:
The global Continuous Testing market report covers a detailed analysis of the market segmentation to provide key insights into the scope of the market expansion. The global Continuous Testing market has been segregated on the basis of product types, applications, end-users, and key regions of the industry.
Platform Outlook (Revenue, USD Billion; 2017-2027)
- Web
- Desktop
- Mobile
Organization Size Outlook (Revenue, USD Billion; 2017-2027)
- Small and Medium-Sized Enterprises
- Large Enterprises
Deployment Type Outlook (Revenue, USD Billion; 2017-2027)
- Cloud
- On-premises
Component Outlook (Revenue, USD Billion; 2017-2027)
- Solution
- Software
- Hardware
- Services
- Professional Services
- Managed Services
Industry Vertical Outlook (Revenue, USD Billion; 2017-2027)
- Banking, Financial Services, and Insurance
- Retail and Consumer Goods
- Transportation and Logistics
- Healthcare
- Manufacturing
- Telecom and IT
- Energy and Utilities
- Government
- Media and Entertainment
- Others
Regional Analysis:
The regional bifurcation of the Continuous Testing market report is a comprehensive segment that covers a thorough analysis of the market dynamics and offers critical insights on import/export ratio, supply and demand dynamics, revenue share, market size, market share, industry analysis, production and consumption patterns, and the current and emerging trends of each region. The report also offers a country-wise analysis to confer a better understanding of the market.
The prominent geographical regions of the market include:
- North America (U.S., Canada, Mexico)
- Europe (U.K., Italy, Germany, France, Rest of EU)
- Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
- Latin America (Brazil, Argentina, Rest of Latin America)
- Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
Competitive Landscape:
The global Continuous Testing market report covers a comprehensive overview of the market’s competitive landscape, providing a detailed analysis of the company profile, product portfolio, market position, global network, revenue share, profit margins, technological and product advancements, and SWOT analysis of each player. The report also provides extensive insights into strategic business expansions such as mergers acquisitions, collaborations, corporate deals, distribution partnerships, and product launches, among others.
Key Highlights from the Report:
Detailed overview of the Continuous Testing market in the forecast years
Accurate estimation through in-depth analysis of key market trends and features
Extensive regional analysis and insights regarding the regions projected to exhibit lucrative growth
Comprehensive analysis of the competitive landscape
Study of the recent development and trends in the market
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