Spotify promotion is a crucial element for musicians and artists looking to expand their reach and increase their visibility within the competitive music industry. One effective avenue for promotion on Spotify is through curated playlists. These playlists, often managed by Spotify's editorial team or independent curators, have the potential to expose an artist's work to a broader audience. Securing placement on popular playlists can significantly boost a song's streams and increase its chances of being discovered by new listeners. Artists often engage in strategic outreach to playlist curators or utilize third-party services that specialize in playlist placement to enhance their Spotify promotion efforts.

Social media plays a pivotal role in Spotify promotion as well. Artists can leverage platforms like Instagram, Twitter, and Facebook to connect with their existing fanbase and attract new followers. Regularly updating followers on new releases, behind-the-scenes content, and upcoming projects helps maintain engagement and interest. Additionally, collaborative efforts with influencers or other artists in the music community can amplify promotional efforts, as these partnerships can lead to cross-promotion and increased visibility.