Photographers chronicle the wedding couple’s story through their images. They notice a trend and form a compelling narrative that helps clients recall their experiences and emotions.

Photographers work in several styles including photojournalistic, fashion and traditional photography. Each has a different feel to it. Photojournalistic is a fly-on-the-wall approach to storytelling, fashion emphasizes stylized poses and a more deliberate approach to editing, and traditional is centred around classic portraits and key moments.

1. Experience

A wedding photographer’s job in Lake Como is much more than pressing a button. There are many aspects to the job including education, training, planning, and editing photos. Most photographers spend their days learning how to capture the best light, weather conditions, and moments of a wedding day.

They must also decide what style of photography they like to shoot. This will impact the type of clients that they choose to serve. For example, if they love shooting details that are pretty but take away valuable time from shooting the bride and groom they may find that their business slows down.

Photographers have to learn how to market themselves and get noticed by couples who want to hire them. They might do this through social media, advertising, or attending bridal shows where they meet an onslaught of brides actively looking for a wedding photographer.

2. Style

A photographer’s style is a big part of what makes them unique. It’s a combination of their creativity and artistry, as well as their equipment and how they use it.

For example, some photographers might have a lot of experience with photojournalistic wedding photography. This is one of the most popular styles and it’s based on capturing genuine emotions without any posing. This can result in some truly amazing photos.

Other photographers might prefer to focus more on portraits. This is a more traditional style and it’s usually characterized by beautiful images of the newlyweds and their families. This style can be difficult to shoot, as it requires a lot of planning and careful preparation.

Finally, there’s the fine art wedding photography style. This is a more creative style that combines elements of fashion and editorial photography to produce some truly stunning pictures. This type of photography can take a long time to complete, as it requires lots of creative thinking and high-quality editing.

3. Reputation

The way a wedding photographer conducts business is another important factor in their reputation. This is especially true when it comes to quoting and booking clients.

A good way to find out how well a wedding photographer does in this area is to check out their website and social media. This can give you a glimpse into their personality and style.

Wedding photographers often use online scouting tools like TheKnot and Yelp to help them attract clients. They also utilize local bridal shows to meet potential brides in person. These types of marketing activities are called branding and they are a huge part of how wedding professionals find their ideal clients.

Wedding photographers typically offer packages that have set price points. This way they don’t have to get into a price negotiation with each couple they meet. Some photographers also include high-resolution digital image files in their packages. This gives couples easy access to their images after the wedding.

4. Pricing

A wedding photographer's pricing is often based on their experience, style, and reputation. In addition, they must pay for business-related costs such as equipment and health insurance. This can make their jobs quite expensive.

However, a good wedding photographer can also make their prices more competitive by offering discounts and packages that meet the needs of clients. For example, couples may want an engagement session or all-day coverage if they prefer photojournalism.

Another factor that can influence a wedding photographer's pricing is their location. Photographers in more expensive cities, like New York, tend to charge more because they must cover their living expenses. In addition, they also spend a lot of time editing and sifting through images after the wedding is over. Finally, they also need to market their services to find clients. This can be a costly venture if they aren't successful. This is why it's important for a wedding photographer to have good sales and marketing skills.