Flying discs are known throughout most of the world by the registered trademarked name "Frisbee".It is a recreational and competitive sport that originated in the US and is now increasingly finding favor among Chinese consumers.
When a group of college students started their flying disc business back in 2008 in China, few of them could imagine the then little-known sport would have such a big popularity spurt across the country this summer, or that their company would grow to become among the best-of-class in China.