Choosing the right raffle ticket prices is essential to your event's success. You want the tickets to be affordable and profitable while still appealing to participants.

Consider how trustworthy the individuals selling your tickets are when determining their pricing. Would you be likely to hand over $10 to 2 scruffy teenagers walking around a shopping centre?

Prizes

The prize pool is a key factor in the success of a raffle. The higher the value, the more tickets you can sell and the greater your fundraising potential.

It is recommended that you offer a wide range of prizes, from small yet delightful items that many can win to a grand prize or experience that is sure to generate excitement and buzz. Tiered pricing options are also an effective strategy, allowing participants to contribute at their comfort level.

A good way to increase ticket sales is to employ a team of volunteers to sell and promote the event. Ideally, these people should be trustworthy and familiar with the charity. In addition, they should be dressed in uniform to boost the organization’s credibility and appeal.

In addition, you should advertise the raffle through social media to expand your reach beyond the local community. You can also contact the local news and feature the event in an article to attract more participants.

Printing

Whether you decide to print your raffle tickets in-house or have them professionally produced, there are printing costs involved. These can be expensive and must be factored in when pricing your ticket prices. This includes purchasing perforated paper, ink cartridges, and any other supplies needed to produce your tickets.

It is also important to consider the value of your prizes when pricing your tickets. High-end prizes increase the perceived value of your event, which may allow you to charge higher ticket prices than if you were offering multiple items that were less expensive.

You should also ensure that your tickets are clearly printed with the cost of a ticket, the name of your organization, and the date of your event. Numbering your tickets will also make them easier for volunteers to distribute and keep track of. It is also recommended to include the location of the venue on your tickets so that people know where to go when the draw takes place.

VIP Packages

Offering VIP packages can increase event ticket sales and appeal to individuals who are willing to pay a premium price for exclusive benefits and experiences. These packages can include front row seats, autographs, and access to private lounges. Some artists offer VIP meet-and-greet opportunities, which can also increase ticket sales and boost brand awareness.

In addition to a reserved seat in the front section, VIP package purchasers receive a Souvenir Program and an exclusive cinch bag. They must present a valid ID for identification at the VIP PASS distribution site at the venue.

The Arc of Massachusetts is raffling off two VIP tickets to Taylor Swift's sold-out concert at Gillette Stadium in Foxborough, Mass. Proceeds from the raffle will benefit people with intellectual and developmental disabilities and autism. The organization works to enhance their lives through advocacy for community supports and services that promote social inclusion, self-determination, and equity. They will use the funds to purchase adaptive equipment for people with unique needs.

Marketing

Depending on the size of your raffle and the audience you’re targeting, you may need to invest in printing posters or flyers. These can be a great way to promote the event and encourage people to purchase tickets.

You’ll also want to consider any distribution costs that come with selling your tickets. For example, if you’re selling your raffle tickets in person, you’ll need to pay for the cost of staffing and equipping your volunteers. Alternatively, you can opt to use an online ticketing platform like PayBee that reduces the overhead of promoting and selling your tickets.

How you price your raffle tickets will make a big difference in the success of your fundraising event. The right combination of pricing, prize allure, and accessibility can truly elevate your fundraiser. If you’re looking to take your raffle event to the next level, sign up for a free PayBee demo. We can show you how to utilize efficient and effective ticket pricing strategies that resonate with your community and drive engagement.