Blockchain in Media, Entertainment, and Advertising Market Competitive Landscape, Growth Factors, Revenue Analysis, 2020

The global blockchain in media, entertainment, and advertising market is forecast to reach USD 6.62 billion by 2027, according to a new report by Reports and Data. Blockchain brings digital technology into real-time computing systems management. The market has the ability to change aspects of digital technology, which includes the method of conducting business, enhancing education, delivering healthcare, shopping, learning, social media, and entertainment.

Blockchain in media, entertainment, and advertising has further evolved and aids in the conduction of financial transactions. Increase in cashless payments, credit and debit cards, and card-based payment methods are dominating the market. Blockchain in media, entertainment, and advertising supports these changes by increasing the transaction processing speed and providing greater efficiency in real-time processing.

Blockchain in media, entertainment, and advertising offers a sturdy environment for sharing data in a secure way in real-time. The technology provides enhanced security to the real-time digital economic process.

With the advent of blockchain technology in the media, entertainment, and advertising market, the industry structure could change significantly. Blockchain technology allows bypassing content aggregators, platform providers, and collection of royalty associations to some extent. This way, the market shifts to the copyright owners.

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Further key findings from the report suggest

Organizations are nowadays deploying smart contracts to reduce cost and avoid fraud. These contracts deployed over blockchain in media, entertainment, and advertising guarantee that contract terms and conditions cannot be modified. The technology makes it nearly impossible for any third party to alter the contract. Smart contracts held a market share of ~16% in the year 2018.
Availability of resources and capital for the incorporation of new technologies are forecasted to drive the market growth in large enterprises. They held a larger market share of ~63% in the year 2018. High investment in research and development activities to build the best-fit technology to enhance the organization’s business is driving the market for blockchain in media, entertainment, and advertising.
Ad block fraud is turning out to be quite an expensive investment that cost enterprises over USD 50 Billion every year. Application of blockchain in digital advertising, adbank’s payment protocol provides complete transparency between advertisers and publishers while creating a new ecosystem powered by cryptocurrency that detects and reduces fraud. Digital advertising is forecasted to hold a market share of ~19% in the year 2027.
Small and medium-sized enterprises are forecasted to grow with a higher CAGR of 76.1% during the forecast period. With the fall in infrastructure cost and growing transparency of the market, SMEs are expected to grow during the coming years.
Infrastructure providers held a market share of ~37% in the year 2018, and application providers are forecasted to grow with a CAGR of 75.5% during the forecast period.
North America held the largest market share of ~43% in the year 2018. The region has key players of the market, and rapid adoption of advanced technologies and digitalization are forecasted to fuel the market for blockchain in media, entertainment, and advertising market.
Key participants include IBM, Microsoft, SAP, Oracle, Accenture, BRAINBOY, Blockpoint, BTL Group, Factom, and Clearcoin, among others.

The Global Blockchain in Media, Entertainment, and Advertising Market is segmented as follows:

Provider Outlook (Revenue, USD Billion; 2017-2027)

Application Providers
Middleware Providers
Infrastructure Providers

Application Outlook (Revenue, USD Billion; 2017-2027)

Digital Advertising
Smart Contracts
Online Gaming
Licensing and Rights Management
Payments
Content Security
Others

Organization Size Outlook (Revenue, USD Billion; 2017-2027)

Small and Medium-Sized Enterprises
Large Enterprises

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Market Segmentation by Regions:

North America (U.S., Canada)

Europe (U.K., Italy, Germany, France, Rest of EU)

Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)

Latin America (Chile, Brazil, Argentina, Rest of Latin America)

Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

Key Questions Answered by the Report:

Which market segment or sub-segment is expected to grow at the highest CAGR during the forecast timeline?
What is the forecast valuation of the Blockchain in Media, Entertainment, and Advertising market?
Who are the leading players in the industry? What are the weaknesses and strengths of these players?
What are the strategic business steps and initiatives taken by the key competitors in the industry?
What region is expected to dominate the market in the forecast period?

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