The US Potato Chips Market size was valued at USD 9.60 Billion in 2021 and is projected to reach USD 12.98 Billion by 2028, growing at a CAGR of 4.4% from 2022 to 2028.
The country's potato chip market is well-established and mature. This can be attributed to the fact that they are very affordable, and because potato chips are so cheap compared to other snacks, even premium brands, they have become popular with people of all ages. The adolescents among the consistently developing populace are the key segment portion inferable from which the potato chips market is on the ascent. This is because potato chips come in a wide range of flavors, including salty, chilly, and other flavors. During the forecast period, this market will continue to be strongly influenced by the rise in disposable incomes, rapid lifestyle shifts, and growing urbanization.
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- Price Trend Analysis
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Diseases like diabetes, heart disease, and cancer have also increased in various populations as a result of the rapid socioeconomic development that has occurred over the years. Encouraged spicy snacks like potato chips with added health benefits are increasingly preferred by consumers due to a growing awareness of health issues. Antioxidants are being added to potato chips to extend the shelf life of the frying oil, according to recent reports. Potato chips are becoming a more common part of people's daily diets as a result of changing lifestyles that make it easier to eat on the go and the growing trend to eat smaller, more nutritious snacks in place of larger meals.
During the forecast period, this market will continue to be strongly influenced by the rise in disposable incomes, rapid lifestyle shifts, and growing urbanization. People are more likely to choose plain or salted potato chips when it comes to the flavor they get from the chips. This is because they are careful about what they put in their food and know that artificial ingredients can be bad for their health Even though the plain/salted category dominated the market in 2016, the flavored category will see significant growth in the US potato chips market. This is a result of the market players' ongoing efforts to introduce encouraged products with all-natural flavors.
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Top Key Players Covered In The US Potato Chips Market:
- Kraft Heinz Company
- Pepsico Inc
- ConAgra Foods
- Calbee Foods
- Diamond Foods
- General Mills
- Arca Continental
- Kellogg Company
- The Hain Celestial Group
US Potato Chips Market Report Highlight:
- By Flavour, the Plain/Salted segment is anticipated to lead the growth of the US Potato Chips market in the forecasted timeframe. This segment has reached maturity, and the main reason for this can be attributed to the millennial generation's unwillingness to experiment with new flavors. People in the United States who are concerned about their health and carefully examine all of the ingredients that go into the products, including artificial flavors, are another reason why they stick with the traditional flavor.
- By Distribution Channel, the Supermarket/Hypermarket segment is set to develop at the highest CAGR during the forecasted timeframe. In the United States, the primary distribution channel for potato chips is supermarkets and hypermarkets. It is anticipated that this distribution channel will drive demand for these products because supermarkets offer discounts on purchases of large quantities and make it simple to shop there.
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US Potato Chips Market Segmentation:
By Flavour
- Flavored
- Plain/Salted
By Distribution Channel
- Supermarket/Hypermarket
- Independent Retailers
- Convenience Stores
- Other
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Scope of the Report:
The latest research on the US Potato Chips market provides a comprehensive overview of the market for the years 2022 to 2028. It gives a comprehensive picture of the global US Potato Chips industry, considering all significant industry trends, market dynamics, competitive landscape, and market analysis tools such as Porter's five forces analysis, Industry Value chain analysis, and PESTEL analysis of the US Potato Chips market. Moreover, the report includes significant chapters such as Patent Analysis, Regulatory Framework, Technology Roadmap, BCG Matrix, Heat Map Analysis, Price Trend Analysis, and Investment Analysis which help to understand the market direction and movement in the current and upcoming years. The report is designed to help readers find information and make decisions that will help them grow their businesses. The study is written with a specific goal in mind to give business insights and consultancy to help customers make smart business decisions and achieve long-term success in their particular market areas.
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