The Amazon Buy Box is a section on an Amazon product detail page that features a prominent "Add to Cart" or "Buy Now" button. It allows customers to quickly and easily purchase a product from a specific seller.
When multiple sellers offer the same product, Amazon selects one of them to be featured in the Buy Box based on various factors such as price, availability, shipping speed, and customer feedback. The seller who wins the Buy Box typically gets more sales since customers are more likely to purchase from the seller in the Buy Box than from other sellers listed on the same product page.
However, it's important to note that winning the Buy Box isn't the only way to sell on Amazon. Sellers can still make sales without the Buy Box, but winning it can be a significant advantage.
