Before gamblng operators can launch online casino experiences on the German market, they need an app development strategy. Here are seven features for successful online casinos, as well as advice on how to make sure they are implemented in compliance with the new regulations:
1. An intuitive user interface
If a user needs to click through multiple menus before reaching their destination, then the app’s user interface (UI) is not intuitive enough. According to the YouGov survey, 24% of respondents uninstall apps that are difficult to use. To avoid losing customers, developers should make sure that app UIs are uncluttered and easy to navigate. Most importantly, this means making current account balances, available games and core tasks such as topping up or claiming credit easily accessible.
2. Multiple payment options and instant payouts
Online casino apps should accept a selection of payment methods. At a minimum, customers in Germany should be able to pay and receive money by PayPal, credit card and online bank transfer. On winning a game, customers should be paid their winnings immediately to avoid frustration or anxiety that they have been cheated.
3. Comprehensive security
For casino apps that give and receive real money (as opposed to free-to-play games), customers want assurances that their deposits will be safe and their winnings genuine. They also want to know that efforts have been made to keep their personal information safe, especially their payment details.
4. Loyalty programmes
Customer retention is a key challenge in the gambling industry. According to a Feefo study, 96% of players switch betting providers every year, with more than one-fifth of users switching as many as every three to five months.
Bonus offers — such as free spins on a virtual machine — both incentivise users to stick with a certain app and enhance the gaming experience. However, gambling operators must not target bonus campaigns at users that have been blacklisted to protect them from addiction. This is a requirement under the GlüSTV.
5. 3D experiences
Just as visitors to physical casinos expect an appealing, modern interior and clean gaming equipment, online players expect tidy, attractive designs. In order to create an experience that best conveys the feeling of a real casino, developers should focus on 3D design elements. As these often involve animations, performance testing is crucial, especially on older device generations.
Extensive testing is key
The nationwide legalization of online gambling in Germany will provide a boost for the gambling industry as more operators enter the market https://www.leipziginfo.de/ratgeber/internet/gamblewamble-2023-im-test-kann-man-dem-portal-trauen/ . In order to achieve the best possible user experience and comply with legal requirements, gambling operators should take heed of the advice above. Once an app has all the requisite features, it needs to be tested with real users if it is to reach its full potential.
Across payments, geofencing and compliance, gambling operators have many moving parts to get right.
