Global Light Beer Market was valued at USD 336.7 billion in 2021 and is expected to reach USD 430.9 billion by the year 2028, at a CAGR of 3.59%.
Light beer is a popular alcoholic beverage around the world containing alcohol content between 2-5%. It is a largely popular and most widely consumed alcoholic beverage with around the total volume of beer sold in 2020 was 170.4bn Litres. Among other types of beer, the general preference is light beer. Light beers can have the same flavor, crispness, creaminess, and body as a normal beer. The term 'light' in these brands merely refers to how few calories are included in a bottle or can of beer.
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The global market for light beer increasing significantly due to changing consumer preference towards beverages people are more likely to consume the lower alcohol content beer, it is safe and the young age group is preferring this kind of alcoholic beverage. This generation is more focused on health and what kind of diet, and drink they are consuming. This beer limit alcohol and calorie intake in the body, and also help to control the negative side-effects of drinking beer, consumption of alcohol can show the adverse effect on the body like weight gaining, and reduced thinking ability. The younger segment is high in every region so the consumer is high for the light beer and it will give the high scope to increase the capacity of light beer in the alcohol market, there is rising growth for the light beer market in the upcoming years.
Major Key Players for Light Beer Market:
- Ab in Bev
- Miller
- Carlsberg
- Suntory Beer
- Asahi Breweries
- Crown Imports Erdinger
- Heineken
- Pabst
- Guinness
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Light Beer Market Segmentation:
By Type
- Macro-Brewery
- Micro-Brewery
- Craft Brewery
- Others
By Distribution channel
- Hypermarkets Supermarket
- On-Trade
- Specialty Stores
- Convenience Store
- Other
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Covid19 Impact on Light Beer Market
The COVID-19 epidemic, as well as government limitations on people's mobility, has had a substantial impact on alcohol use patterns and consumption locations. The shutdown of retail locations has had the greatest impact on markets in Italy, the United Kingdom, and Colombia. The epidemic had an impact on traditional tourist destinations in the United States. COVID-19 measures adopted by governments in 2020, according to The Brewers of Europe, have had a disproportionate impact on pubs and restaurants, cutting 42 percent of beer sales in Europe and weakening the beneficial contribution of the beer value chain to the economy. Some brewers have also encountered legal obstacles, such as outright prohibitions on the sale of alcohol in India and South Africa, as well as prohibitions on home brewing in Mexico.
Key Benefits for Industry Participants Stakeholders:
- Industry drivers, restraints, and opportunities covered in the study
- Neutral perspective on the market performance
- Recent industry trends and developments
- Competitive landscape strategies of key players
- Potential niche segments and regions exhibiting promising growth covered
- Historical, current, and projected market size, in terms of value
- In-depth analysis of the Light Beer Market
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