The Global Mascara Market size was USD 6.95 Billion in 2021 and is expected to register a revenue CAGR of 7.9% over the forecast period, according to the latest report by Reports and Data. Increasing demand for organic cosmetics and rising usage of cosmetics by women are key factors driving market revenue growth. Mascara lengthens and darkens eyelashes and is used to lengthen, curl, and volumize eyelashes. Mascara has become an important component of eye makeup as it provides eyes definition and highlights beauty of eye lashes. Additionally, as mascara is waterproof and smudge-proof, it offers eyelashes an all-day hold and long-lasting appearance.
Mascara is available in two major categories, waterproof and normal and three various formats, cake, cream, and liquid. The choice of a particular mascara is aided by a range of benefits associated with mascara, including portability, smudge-proof, waterproof, long-lasting, and others. There are many different colors and kinds of mascara available in the market, including curling, thickening, volumizing, and lengthening mascara. For highest contrast and eyelash visibility, black is the most common color and is delivered by black iron oxide particles. Titanium dioxide is frequently combined with black pigment to provide appearance of a darker black. The primary color can be made darker by adding light-absorbing pigments such as brown, red, and blue pigments.
Demand for natural eye cosmetics, particularly mascara, is rising as more people wear contact lenses, risk of contact lens-related eye infections increases, and more individuals have sensitive eyes. Moreover, plants provide phytochemicals necessary to manufacture organic mascara. Before making a purchase, customers consider aspects such as lash volume, extending and thickening, and curling. As a result, producers focus on making mascara brushes that meet consumer demands.
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Competitive Landscape:
The research report offers details about leading companies in the global Mascara market along with global position, financial standing, license agreement, products and services portfolio and revenue contribution of each market player. Key players in the market are focusing on adopting various strategies such as mergers and acquisition, business expansion plans, new product launches, partnerships, collaborations, joint ventures to enhance their product base and gain robust footing in the market.
Some of the Leading Market Players Are Listed Below:
- L'Oréal S.A,
- The Estée Lauder Companies Inc.,
- LVMH Moët Hennessy Louis Vuitton,
- Coty Inc.,
- Avon Products Inc.,
- Inika,
- The Body shop,
- Milk Makeup,
- Revlon Inc.,
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Market Segmentation:
The Global Mascara industries are also studied based on leading segments, and examines dominant product and application segments in detail. The report aims to help reader’s benefits from the growth prospects existing in the market in the global Mascara industries. It offers key information on drivers and restraints influencing the leading segments in the global Mascara industries.
By Product Outlook
- Lengthening
- Volume
- Curls
By Category Outlook
- Waterproof
- Regular
By Sales Channel Outlook
- Offline
- Online
For comprehensive coverage, the report discusses growth prospects, opportunities, and challenges. The market report considers various key factors across the leading regions.
Mascara Market Segmentation based on Regions:
- North America (U.S., Canada, Mexico)
- Europe (Germany, U.K., France, Italy, Spain, Benelux, Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Rest of Asia Pacific)
- Latin America (Brazil, Rest of Latin America)
- Middle East Africa (Saudi Arabia, UAE, South Africa, Rest of Middle East Africa)
Key Features of the global Mascara Market:
- The report offers detailed estimations at the regional level with manufacturers, consumption, sales and import/export dynamics.
- The report provides accurate details related of the manufacturers/vendors in the market, company overview, pricing analysis, financial standing, product portfolio, and gross profit of leading companies.
- Company profiling with prevalent expansion strategies, revenue generation, and recent developments.
- Optimum strategic initiatives for new players in the market.
- Manufacturing processes, suppliers, cost, rates of production and consumption, transport mode and cost structuring, and value chain analysis.
- The study also includes supply chain trends, including elaborate descriptions of the latest technological development
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Key questions addressed in the Report:
- Which key players are operating in the global Mascara market?
- Which key factors are expected to hamper global market revenue growth?
- What market size is the global Mascara market expected to reach throughout the forecast period?
- Which application segment revenue is expected to expand at a rapid CAGR between 2023 and 2030?
- Which region is expected to account for robust revenue share throughout the forecast period?
- Which regional segment is expected to register fastest revenue CAGR throughout the forecast period?
- What revenue CGAR is the global Mascara market expected to register during the forecast period?
- What are the key outcomes of Porter’s Five Force analysis of the Mascara market?
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