The potato chips market is quite established as well as mature in the country. This can be attributed to the fact that they are very easily affordable and owing to the relatively cheap price of potato chips compared to other snacks even for the premium products, it has gained popularity among all age groups. The youngsters amongst the ever-growing population are the key demographic segment owing to which the potato chips market is on the rise. This is due to the availability of potato chips in a variety of flavours such for instance salty, chilly, and other flavours. The rise in disposable incomes, rapidly changing lifestyles, and growing urbanization will remain strong factors for the growth of this market during the forecast period. When it comes to the type of flavor that goes into potato chips, people are more likely to choose the plain/salted potato chips on the backdrop of the fact that they are quite conscious and wisely choose the ingredients constituting artificial ones that can hamper their health.
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The Global US Potato Chips Market study contains information on the global industry, as well as user data and numbers. The Global Market is examined in depth in this research report, including raw material suppliers, industry chain structures, and manufacturing. The US Potato Chips Market Sales market investigates the market's most important segments. This insightful analysis includes historical data as well as a predicted timeframe. This report examines the whole value chain, as well as downstream and upstream fundamentals.
Leading Key Players Covered US Potato Chips Market: -
- Kraft Heinz Company
- Pepsico Inc
- ConAgra Foods
- Calbee Foods
- Diamond Foods
- General Mills
- Arca Continental
- Kellogg Company
- The Hain Celestial Group
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Segmentation of US Potato Chips Market: -
By Flavour
- Flavoured
- Plain/Salted
By Distribution Channel
- Supermarket/Hypermarket
- Independent Retailers
- Convenience Stores
- Other
COVID-19 Impact Analysis on US Potato Chips Market
The outbreak of COVID-19 resulted in unprecedented stress on the supply chain of potatoes, resulting in a negative impact on the overall growth of the potato chip of the market. For instance, exports of dehydrated potatoes declined by 16% and fresh by 13% in 2020 as compared to the fiscal year 2019 in the United States. Despite the disruptions in the supply chain of potatoes, the forced lockdown across the world and extended work from home scenario actively supported the at-home food consumption as well growth in snack products, which, in turn, augmented the demand for potato chips.
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- Market forecast analysis through recent trends and SWOT analysis
- US Potato Chips Market Dynamics Scenarios with Market Growth Opportunities over the Next Year
- Market segmentation analysis, including qualitative and quantitative studies that include economic and non-economic impacts
- US Potato Chips Market Regional and country-level analysis that integrates demand and supply forces that impact the growth of the market.
- Competitive environment related to the US Potato Chips Market share for key players, along with new projects and strategies that players have adopted over the past five years
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