The use of eye-tracking technology in market research operations has gained significant traction in recent years. Eye-tracking technology is becoming more in demand in the retail industry, particularly in the fast-moving consumer goods (FMCG) sector, in order to boost overall sales income. In order to get insights into the behavior of customers shopping in a retail establishment, eye-tracking sensors and the associated algorithms are being deployed. These devices and algorithms assist in determining the amount of time a customer spends exploring a product, the optimal product arrangement in a shop to encourage a client to make a purchase, and the type of packaging that offers the most beneficial product information to the customer. Eye tracking is used more and more in market research, and it is now being used for web marketing operations as well as the evaluation of advertising in print, signs, and digital media.
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The Eye Tracking Market size is anticipated to reach USD 1352.75 Million by 2028 from an estimated USD 314.01 Million in 2021, growing at a CAGR of 23.2% globally.
Eye trackers are also employed by prison management systems and defense organizations to deploy biometric iris scanners for identifying individuals and tighten their security arrangements. Besides this, the vision tracker technology can be mounted directly on a tablet or desktop, which is further integrated within a wheelchair to allow users to control the wheelchair using vision movements. Furthermore, extensive investments in smart and wearable technology are providing a positive impact on the market growth.
Eye Tracking Market - Size, Competitive Landscape and Segmentation Analysis:
Eye Tracking Market Reports provide a high-level overview of market segments by product type, applications, leading key players, and regions, as well as market statistics. The research insights focus on the impact of the Covid-19 epidemic on performance and offers a thorough examination of the current market and market dynamics. This crucial understanding of the report's objective can help you make better strategic decisions about investment markets by assessing elements that may affect current and future market circumstances. The leading key players in the Global and Regional market are summarized in a research to understand their future strategies for growth in the market.
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Segmentation of Eye Tracking Market:
By Type , Eye Tracking has been segmented into:
Electrooculography Systems, Optical Tracking Systems
By Applications, Eye Tracking has been segmented into:
Research,Retail,Automotive, Healthcare, Consumer Electronics
Market Segment by Regions and Countries Level Analysis:
- North America (U.S., Canada, Mexico)
- Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
- Asia-Pacific (China, India, Japan, Southeast Asia, Rest of APAC)
- Middle East Africa (GCC Countries, South Africa, Rest of MEA)
- South America (Brazil, Argentina, Rest of South America)
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Covid-19 Impact and Recovery Analysis on Industry:
We've kept track of Covid-19's direct impact on this market as well as its indirect impact on other industries. During the analysis period, the impact of the Covid-19 pandemic on the market is predicted to be significant. From a worldwide and regional viewpoint, this report examines the influence of the pandemic on the Eye Tracking industry. The study categories the Eye Tracking industry by type, application, and consumer sector to determine market size, market features, and market growth. It also includes a thorough examination of the factors that influenced market development before and after the Covid-19 pandemic. In addition, the research did a pest analysis in the sector to investigate major influencers and entrance obstacles.
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- Visualize the composition of the global Eye Tracking market products in terms of Product and application highlighting the critical commercial assets and players.
- Identify commercial opportunities in the global Eye Tracking market by analyzing trends and co-development deals.
- PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study.
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