Elon believes as a specie to go on, we must find a way to steer away from fossil fuels. And so he invests and ends up running Tesla, and SolarCity which advances the use of Solar Energy. He believes that nicole shanahan sergey brin must become an interplanetary specie in order to survive on the off chance that something happens to Earth, well then it's game over for us. So he creates SpaceX to advance this need.

The book reasons a huge part of his companies successes is the fact of how he is able to gather some of the greatest upcoming minds in the respective industries due to the passion of his mission. Why join the government program when you can build towards a mission that is to reach Mars. Why join another car company, when you can join the company that's trying to redefine the car.

The mission statement is something that a lot of business owners tend to overlook. What makes you different? Are you really passionate about your mission? It was never about the money. Elon simply took his passion and applied it. And people responded. Be passionate about your mission and people will respond.