Organic fruits and vegetables are the produce grown without any use of synthetic chemicals such as fertilizers and pesticides. Organic label on fruits and vegetables helps in indicating to the consumer that crop was produced using specific production methods. Online sales of the organic vegetables and fruits made people to export it from countries who are highly producing the organic products like India, and China to low producing countries such as Japan, Spain, and Canada. There are various online selling platforms which have been gaining major popularity at international and national level such as big basket, I say organic, Nature’s basket, and are successfully dealing online organic vegetables and fruits. Increasing awareness regarding the health benefits of organic products and its efficient prices and availability are mostly influencing the growth of the organic fruits and vegetables market. Furthermore, government agencies are actively encouraging and supporting the organic farming in order to decrease the air and water population, which is likely to motivate the farmers to operate their farming in organic culture. Thus, the anticipated growth in the cultivation of organic products are expected to positively influence the market growth of organic fruits and vegetables in the forecasted period.
Organic label on fruits and vegetables indicates to the consumer that product was produced using certain production methods. Fruits and vegetables are cultivated by the organic method, wherein plants and crops are raised and nourished without the use of any chemical throughout its pre-harvest to post harvest operations. Growing awareness regarding the benefits of organic products and its affordable prices and convenient availability are majorly influencing the growth of the organic fruits and vegetables market.
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Key Industry Players in the Organic Fruits and Vegetables Market:
· The White Wave Foods Company (Denver)
· H.J. Heinz Company (US)
· CSC Brands LP [Campbell Soup Company] (US)
· General Mills Inc. (US)
· Juices International (San Ferdinando)
· Z Natural Foods (Florida)
· Organic Valley Family of Farms (US)
· Iceland Foods Ltd (UK)
· Green Organic Vegetable Inc. (Canada)
· DMH Ingredients. (US) and other major players.
The global organic fruits and vegetables market is segmented on the basis of crop, form, end use and distribution channel. On the basis of crop, the organic fruits and vegetables market is segmented into organic fruits and organic vegetables. The organic fruits and vegetables market on the basis of the form is classified into fresh, puree, powdered, frozen and others. The organic fruits and vegetables market on the basis of the end use is classified into fresh consumption and food processing. The organic fruits and vegetables market on the basis of the distribution channel is classified into supermarkets/hypermarkets, variety stores, convenience stores and other distribution channels.
Segmentation Analysis Includes,
By Product Type:
· Organic Fruit
· Organic Vegetable
By Form:
· Fresh
· Frozen
By End User:
· Residential
· Commercial
By Distribution Channel:
· Supermarkets/ Hypermarkets
· Convenience store
· Online store
By Region:
· North America (U.S., Canada, Mexico)
· Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
· Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
· Middle East Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)
· South America (Brazil, Argentina, Rest of SA)
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The outbreak of the COVID-19 pandemic has adversely affected the organic fruits and vegetables market. Unavailability of labors at the manufacturing units, disturbed transportation due to frequent lookdown practices are major factors which directly and negatively affects the production of the fruits and vegetables products market, which indirectly influence the demand for fresh fruits and vegetables form framer side. Furthermore, Farmers are facing major problems on the farm such as malpractices for organic fertilizers and agro-chemicals which undoubtedly creates hurdles for the production of the organic fruits and vegetable.
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The organic fruits and vegetables market is segmented on the basis of type, form, distribution channel and end-user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
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