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NEW QUESTION 45
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?

• A. Create a custom EmailSpecialist role with needed permissions and assign it to the Email Specialists.
• B. Check "Allow" automation permissions forthe Content Creator Role and assign it to the Business Units.
• C. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists
• D. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.

Answer: C

NEW QUESTION 46
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their accounts Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Given the customers' requirements, which method should be used to automate their monthly promotional email?

• A. Create a scheduled monthly automation that includes an import activity and triggered send.
• B. Create a triggered automation that includes an import activity and user-initiated send.
• C. Create a triggered automation that includes an import activity and triggered send.
• D. Create a scheduled daily automation that includes an import activity and user-initiated send.

Answer: B

Explanation:
Since Time is not fixed, its triggered Automation and User Initiated. Triggered send is used for transactional message.

NEW QUESTION 47
Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO's marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.
Which design should the consultant recommend to perform their analysis?

• A. Set up and pull data from Tracking Extracts in Automation Studio.
• B. Filter data using a Filter Activity on SendLog Data Extension.
• C. Set up and pull data from a SendLog Archive Data Extension.
• D. Set up and pull data from _Sent and .Subscriber Data Views.

Answer: D

NEW QUESTION 48
Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?

• A. One-to-One Relationship
• B. Population
• C. One-to-Many Relationship
• D. Many-to-Many Relationship

Answer: A

NEW QUESTION 49
Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria?

• A. Single Send Journey
• B. Scheduled Automation using a Send Activity
• C. Journey that allows re-entry after exiting
• D. Scheduled Automation utilizing Triggered Send Emails

Answer: B

NEW QUESTION 50
......

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