Hair treatments are your best friend:
Whether or not your hair has been bleached, the integrity of your natural hair has been compromised. In order to maintain the health of your hair and its vibrant color, hair treatments are a necessary addition to your hair care routine. Deep conditioning hair masks, heat protectant oils or sprays, nourishing hair oils, and color-safe shampoos and conditioners are all products that will restore the integrity of color-treated hair and protect it from any further damage.

Resorting directly to the balm:
For those who need to keep their hair clean as part of their daily routine, skip shampooing and head straight for conditioner. Shampoos can strip color from your hair faster, causing the hair dye to fade even more. Conditioning your hair daily instead of shampooing and conditioner will leave your hair feeling clean and silky without compromising your colour.

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Say goodbye to heat drying hair:

Drying your hair with heat is not good for dyed hair. Like hot water, the heat from hair dryers causes hair to thicken, allowing color molecules to escape, and hair color becoming dull. Air-drying your hair is the best way to ensure long-lasting, lustrous colored hair.

If you can't do without a hairdryer, be sure to use a heat protectant and color treatment on your hair before each blow-dry and styling to keep the color looking vibrant.