The vertical of betting: place your bets

Betting is often ranked alongside gambling as one of the evergreen and very profitable verticals. Indeed, it's hard to find a country that doesn't bet, but in Africa, betting is the most popular.

Sports betting is responsible for 35% of the global gambling market, with fans betting over $560 billion on their favorite athletes every year.

In 2021, the global sports betting market is estimated to be around $70 billion and it continues to grow. Traditional sports expectedly gave up positions during the pandemic, but the eSports industry has reached great heights during the same time: in 2021 the turnover of online betting grew by 67%.

The most frequent bets are placed on sports such as soccer, basketball, baseball, hockey, boxing and all sorts of races - from cycling and rowing to horse and camel racing and in Africa these are very common sports. Vertical betting continues to appeal to a wide audience because it not only gives you a chance to win money, but also allows you to have fun.

Who bets?

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Fans, who enjoy feeling involved in their favorite team's triumphs, make up a large part of the audience for betting campaigns. In turn, online betting is particularly popular in countries where traditional sports betting is socially condemned or banned, and even in impoverished parts of Africa.

Another significant segment of the audience is those wishing to make money online. Often these people also have a predilection for gambling. Major sporting events such as the Olympics, international championships, and annual races usually greatly increase demand in the betting industry. This is a very hot time for bookmakers and sports fans alike, because the size and number of bets are breaking all records.

According to statistics, people between the ages of 25 and 34 bet most often, younger sports fans (18-24) are not as close to betting. Men bet more often than women because of their greater propensity to gamble and venture, but statistically women are more likely to win because their bets are more thoughtful and less impulsive. According to statistics that are tracked on the African continent, sports betting is popular even among the middle class population and one of the most popular bookmakers is https://parifoot-apk.com/.