From $5,210.0 million in 2019, the global Wi-Fi analytics market revenue is predicted to surge to $52,975.5 million by 2030. According to the estimates of the market research company, PS Intelligence, the market will progress at a CAGR of 24.2% from 2020 to 2030 (forecast period). The soaring usage of smartphones, increasing public Wi-Fi deployment rate, and mushrooming adoption of the big data technology are some of the major factors propelling the progress of the market across the globe.

Wi-Fi analytics basically involves the adoption of a Wi-Fi network for collecting data from several devices that are equipped with Wi-Fi technology, such as laptops and smartphones. The gathered data includes comprehensive information on the trends and device behavior physically within the Wi-Fi network’s space as well as the activity conducted through the Wi-Fi internet connection. The increasing penetration of smartphones is one of the major Wi-Fi analytics market growth drivers.

Across the globe, the Asia-Pacific (APAC) Wi-Fi analytics market is predicted to demonstrate the highest growth rate in the coming years. This will be because of the soaring usage of smart devices and rapid adoption of the Wi-Fi analytics technology in various restaurants and retail stores in the region. Additionally, many solution vendors are actively focusing on mergers and acquisitions, facility expansions, and partnerships to increase their geographical reach and bolster their position in the industry.

Hence, it is safe to say that the market will register rapid expansion in the coming years, mainly because of the growing penetration of the internet, surging use of smartphones, tablets, and other connected devices, and rising deployment of public Wi-Fi all over the world.