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Prescribed Health Apps Market Size, Revenue Growth Trends, Company Strategy Analysis Till 2027

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The global prescribed health apps market has been studied by Market Research Future (MRFR) for the forecast period of 2017-2023.

Health-based software programs which are designed to provide healthcare services over the mobile phone are called prescribed health apps. These health apps are primarily devised to assist patients in managing their medical conditions on a real-time basis. These apps also give feedback to professionals. The global prescribed health apps market has been studied by Market Research Future (MRFR) for the forecast period of 2017-2023.

This report by Market Research Future (MRFR) includes various factors that are impacting the growth of the global prescribed health apps market. Significant drivers of the market include the need to decrease long waiting for queues at healthcare facilities for access to services, and the mounting penetration of smartphones in the healthcare domain. On the other hand, a rising number of healthcare facilities and medical professionals are relying on medical applications for the provision of their services to their clientele. This is contributing heavily to the burgeoning global prescribed health apps market.

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As per the data provided by NCBI, around 68% of the US population owns a prescribed health app in their smartphone. Such proliferated use of health-based apps is giving momentum to the growth in the prescribed health apps market during the forecast period.

Alternatively, a lack of awareness of health apps and hesitation in the adoption of the same is likely to hinder the ascension of the prescribed health apps market. Further, the lack of patient information safety is also expected to pose as a hindrance in the growth of the prescribed health apps market.

Market Outlook

The global prescribed health apps market is predicted to exhibit a stupendous 47.1% CAGR from 2017 to 2023 (forecast period). It is driven by the preference of mobile healthcare solutions amid the high penetration rate of smartphones and smart devices. According to the National Center for Biotechnology Information (NCBI), 68% of patients in the U.S. use a mobile health (mHealth) application for gaining advice on health problems and booking appointments.

Rise in healthcare facilities and medical professionals jumping on board the digital application bandwagon can bode well for the market. Presence of advanced telecommunication networks and a plethora of platforms for professionals to offer their expertise to patients can bolster the global prescribed health apps market demand in the coming years. The use of mobile applications by healthcare consumers is a positive indicator of the potential of the market. Seed funding and rising interest by venture capital firms can boost the market demand. In 2019, Xealth, a U.S. company gained funding from Philips, Novartis, ResMed, and McKesson Ventures.

Lack of patient awareness and hazy policies concerning patient information can pose a challenge to the market growth.

Segmentation Analysis

The prescribed health apps market is segmented by type, device, application, and end-user.

By type, it is segmented into Windows, Android, iPhone, and others.

By device, it is segmented into multi-parameter tracker, cardiac monitoring device, diabetes management device, and others.

By application, it is segmented into lifestyle management, disease management, fitness, nutrition, and diet, medication adherence, and others.

By end-user, it is segmented into home care, specialty centers, hospitals, sand others.

Regional Analysis

Asia Pacific (APAC), the Americas, the Middle East Africa (MEA), and Europe are regions covered in the global prescribed health apps market report.

The Americas is expected to garner significant revenue by 2023 due to the utilization of chronic disease management by physicians on health-based applications. According to a recent survey, nearly 35% parents and 17% teens use a health application. Increasing demand for health apps and the high penetration rate of smartphones in healthcare settings are other drivers of the regional market.

Europe is the second largest region for the global prescribed health apps market after the Americas. Availability of skilled medical personnel, better healthcare infrastructure, and establishment of advanced healthcare centers are factors working favorably for the market. Awareness of chronic disease management and development of medical applications can drive the regional market growth. Rising investment in health applications specially in the U.K. and Germany can augment the global market size by a considerable mark.

The APAC region can depict a robust growth rate during the forecast period due to prevalence of chronic diseases. Presence of developed economies of India and China combined with the large youth populace accustomed to mobile applications can drive the market growth. Patients in the region are inclined towards doctors which let them conduct sessions over the phone and online.

Competitive Outlook

AirStrip Technologies, Sanofi, LifeWatch AG, Cerner Corporation, iHealth Lab, BioTelemetry Inc., Apple, Inc., and others are some of the major players in the prescribed health apps market. Traditional players are developing healthcare applications to digitize their offerings and gain a larger consumer base.

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About Market Research Future:

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Consulting Services. MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients.

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