As a marketer, you may have overheard employees discussing how email marketing is dead at the watercooler. Many marketing departments have been concerned about it.

Well, I'm here to tell you that you don't need to be concerned since email marketing is still alive and well.

In fact, 40% of B2B marketers think email newsletters are the most important part of their content marketing strategy, and 73% of millennials prefer to communicate with firms via email.

Furthermore, 99 percent of customers read their email on a daily basis, and it is by far the most popular method of receiving brand information.

These figures are too important for us to ignore as marketers. That is why it is critical to have a solid email marketing plan

1 Generating traffic to your site.

How do you get outstanding content to your audience once you've created it? You almost certainly write them an email.

You'll drive visitors to your site and enhance your SEO with email marketing campaigns. You'll also keep your audience interested in your business and website.

Many of you may have arrived to this page as a result of a HubSpot marketing email. Because email is a terrific tool to deliver value to our audience, we utilise it to disseminate our content and drive visitors to our website.

2. Creating personalized content.

You may personalise your campaigns and provide targeted content using email marketing.

Personalization may be as simple as putting the name of a contact in an email. In fact, emails with the recipient's first name in the subject line have a greater clickthrough rate than those without.

On the other hand, segmenting your audience allows you to produce personalised content and send the relevant emails to the right clients. For example, you could want to send one email marketing campaign to repeat customers and another to new consumers.

3. Collecting feedback and surveys.

If you want consumers to continue to contact with, engage with, and purchase from your company, keeping an eye on the customer experience is critical.

This is something that email marketing can assist you with. For example, you may use email campaigns to distribute customer satisfaction surveys and solicit comments.

In fact, this is one of the most effective methods for determining your Net Promoter Score (NPS). This score may be used to determine the percentage of consumers who are brand advocates and those who are brand haters. You may develop ways to improve your consumer experience using this data.

4. Improving sales.

While email marketing is definitely an effective marketing technique, it may also help you increase sales.

In fact, 59 percent of marketers think email is their most important source of ROI, with targeted efforts resulting in a 760 percent boost in income.

Email marketing campaigns can highlight items or services, urge customers to buy after abandoning their carts, or send customers exclusive offers.

5. Communicating with your audience.

As a marketer, you should always strive to enhance your audience's communication. Your audience is more likely to grow devoted to your brand if they feel like they can communicate to you.

Consider this: people value nice emails. Consider the last time you got a marketing email from a favourite brand: was it annoying, or did you appreciate reading the newest updates? You probably appreciated the experience and it kept you in contact with one of your favourite businesses if it's a company you like.