The Growth Matrix PDF identifies current ideas, reveals the main prerequisites and advantages of Porter's matrix strategies, as well as the risks associated with these strategies. Trade is one of the most successful and dynamically developing sectors of the economy. Recently, there is an increasing interest in studying marketing in trade enterprises. Trading companies are increasingly using marketing strategies, since the development and implementation of marketing strategies contributes to the organization effectiveness, its development in the near future. Formation of the competitive strategy The general idea of developing a competitive strategy is an action program, which allows to obtain a positive economic effect due to the fact that the company is in a stronger competitive position. The matrix “Boston Consulting Groups” allows the company to classify each product group by its market share relative to its main competitors and the annual growth rate of the industry. Using a matrix, a firm can determine, firstly, which of its divisions plays a leading role in comparison with competitors and, secondly, what the dynamics of its markets are, whether they develop, stabilize or contract. The matrix is based on the assumption that the larger the unit's share in the market, the lower the relative costs and higher profits as a result of saving on production scale, accumulation of experience and improving position in concluding transactions. Click here to get it from official site: https://thegrowthmatrixpdf.com/