Nintendo Switch put a new US August hardware revenue record. That defeat the previous record set in 2008 by Nintendo Wii. NPD says that Switch unit sales more than doubled over precisely the same period last year. This strength was revealed in Madden 21 coins software sales too, as nine of the top 20 are Shift exclusives, and that is without counting digital sales for Switch matches.
The top-selling game in August has been Madden NFL 21, also this year's entry in the yearly soccer franchise is already #6 in the year-to-date graphs. Its strong performance is no surprise, though, as NPD notes this is the 21st year in a row a Madden NFL match has been the best-seller in its own launch month.
Countless new gamers have joined Electronic Arts' (NASDAQ:EA) EA Player Network since the beginning of April. Participants were highly engaged during the pandemic, which resulted in strong earnings for the business last quarter, but the lingering question on investors' heads was long this phase of heightened player action could last.
EA reported that earnings of the new Madden are up almost 20% year over year from the first week following release. The sport is also being played with over 17 million games played at the new manner, '' The Yard. This comes following Madden NFL 20 undergone its record year for its franchise with the maximum engagement levels in its own history. Madden NFL 20 led to a strong fiscal first quarter of expansion in EA's live services industry, which climbed net bookings 61% year over year to $1.1 billion. Live providers consist of in-game spending on Madden and FIFA Ultimate Team.
Player acquisition in Madden NFL 20 was up 140% year over year last quarter. This trend also performed in FIFA 20, which brought seven thousand new players. As Chief Operating Officer Blake Jorgensen said during the July earnings call,"This is significant, in that people who have played the game recently are more inclined to obtain the new one."
That certainly appears to be true with Madden. The growth in earnings for the latest version comes after CEO Andrew Wilson explained previously the usage of cheap Mut 21 coins sports and entertainment is shifting from linear to interactive. "We have seen both of these tendencies accelerate during the COVID-19 period," he said. If sales of Madden 21 aren't any sign, EA may wind up using a very strong fall season of gaming and continued expansion in dwell services revenue.