Since Runescape seems to be OSRS GP dying What could Jagex have done to help Runescape to continue its longevity? I can't really think of such a popular game that has gone down as badly as it has, at least from my point of view.

Based on my own preferences, I believe that the move from easy abilities to more complex and difficult to pick-up activities was a terrible decision. Dungeoneering (when I played) never felt like a concrete ability that could be used outside of the realm. Summoning at least could be used most places.

Their focus on graphics was disappointing. They missed huge opportunities. (Elf City? (Elf city?) I think their quest system is the best of all the MMOs I've played. However, I don’t see much new content being made available. Maybe I'm just unhappy however I think Runescape certainly could be thriving if they had taken a different path.

The main issue is that they kept doing things that split the fanbase instead of being open and accepting. EoC is a great example. While it enabled them to do things in the game they didn't before, it caused a significant loss in their players. EoC is a great option, but did it justify the loss in popularity? I don't think so. They could have avoided tens of thousands more membership cancellations by being more willing to compromise.

Another problem is that Runescape has been draining the money of their customers to finance a massive series of failed games. Every cent spent on Stellar Dawn (Mechscape), Thirdscape and a series of free iPhone games, as well as the massive fee for licenses for the Transformers brand as well as the adolescent amount of money put into the utterly unfinished Transformers video game have been paid by Runescape customers.

Jagex's other flops OSRS gold for sale (8 Realms Funorb) However, they weren't as disappointing. While Jagex's other failures (8 Realms, Funorb, etc.) might have brought in some cash, they don't cover the development costs so we've been subsidising the development costs too. Runescape has been deprived of quests due to the fact that the developers are busy with other games that aren't going to become playable.