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Loungewear Market Size, Revenue Analysis, Opportunities, Trends, Product Launch, 2023–2030

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The Global Loungewear Market size was USD 5.70 Billion in 2021 and is expected to register a revenue CAGR of 9.3% during the forecast period.

The Global Loungewear Market size was USD 5.70 Billion in 2021 and is expected to register a revenue CAGR of 9.3% over the forecast period, according to the latest report by Reports and Data. Increased outdoor activities such as gym, yoga, and shifting consumer preferences are factors driving revenue growth of the market.

The increased popularity of loungewears is a result of consumers' desire for casual attire. The loungewear features stylish and functional designs. It is regarded as a cozy, relaxed outfit appropriate for at-home use. They are appropriate for all seasons since they come in a variety of material types, including silk, cotton, and wool. The producers are making new, stylish products and taking various steps to increase the product's quality. The loungewear market has seen a significant shift because of online shopping stores. Most manufacturing companies have online shops that inform consumers about current trends and information materials.

An increase in demand for loungewear for outdoor activities such as yoga, beach trips, gym, and other activities is driving revenue growth of the market.  Also, the majority of people spent a lot of time at home as a result of the COVID-19 pandemic, which was one of its unforeseen consequences. Many people started to turn inside and consider how they wanted to get rid of themselves as a result of lockdowns and widespread fear of disease spreading. This even extended to how they like to wear to feel as comfortable. Demand for loungewears has increased as a result of this.

Increased use of trending loungewear also motivates industry players to introduce innovative products to drive revenue growth of the market. Companies are beginning to manufacture their own styles of loungewear for ladies and men. Events are used to promote loungewear with the aid of celebrities and other public personalities. This is assisting the loungewear market trends in maintaining its growth rate.

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Competitive Landscape:

The research report offers details about leading companies in the global Loungewear market along with global position, financial standing, license agreement, products and services portfolio and revenue contribution of each market player. Key players in the market are focusing on adopting various strategies such as mergers and acquisition, business expansion plans, new product launches, partnerships, collaborations, joint ventures to enhance their product base and gain robust footing in the market.

Some of the Leading Market Players Are Listed Below:

  • Triumph Intertrade AG,
  • Authentic Brands Group LLC.,
  • Nordstrom, Inc.,
  • Hanesbrands Inc.,
  • Jockey International, Inc.,
  • Marks and Spencer plc,
  • PVH Corp.,
  • AEO Management Co.,
  • Ralph Lauren Media Llc,
  • Wacoal Holdings Corp.

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Market Segmentation:

The Global Loungewear industries are also studied based on leading segments, and examines dominant product and application segments in detail. The report aims to help reader’s benefits from the growth prospects existing in the market in the global Loungewear industries. It offers key information on drivers and restraints influencing the leading segments in the global Loungewear industries.

By Material Outlook

  • Cotton
  • Wool
  • Silk
  • Others

By Distribution Channel Outlook

  • Supermarkets Hypermarkets
  • Specialty Stores
  • Online

By End-Use Outlook

  • Males
  • Females
  • Kids

For comprehensive coverage, the report discusses growth prospects, opportunities, and challenges. The market report considers various key factors across the leading regions.

Loungewear Market Segmentation based on Regions:

  • North America (U.S., Canada, Mexico)
  • Europe (Germany, U.K., France, Italy, Spain, Benelux, Rest of Europe)
  • Asia Pacific (China, India, Japan, South Korea, Rest of Asia Pacific)
  • Latin America (Brazil, Rest of Latin America)
  • Middle East Africa (Saudi Arabia, UAE, South Africa, Rest of Middle East Africa)

Key Features of the global Loungewear Market:

  • The report offers detailed estimations at the regional level with manufacturers, consumption, sales and import/export dynamics.
  • The report provides accurate details related of the manufacturers/vendors in the market, company overview, pricing analysis, financial standing, product portfolio, and gross profit of leading companies.
  • Company profiling with prevalent expansion strategies, revenue generation, and recent developments.
  • Optimum strategic initiatives for new players in the market.
  • Manufacturing processes, suppliers, cost, rates of production and consumption, transport mode and cost structuring, and value chain analysis.
  • The study also includes supply chain trends, including elaborate descriptions of the latest technological development

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Key questions addressed in the Report:

  • Which key players are operating in the global Loungewear market?
  • Which key factors are expected to hamper global market revenue growth?
  • What market size is the global Loungewear market expected to reach throughout the forecast period?
  • Which region is expected to account for robust revenue share throughout the forecast period?
  • Which regional segment is expected to register fastest revenue CAGR throughout the forecast period?
  • What revenue CGAR is the global Loungewear market expected to register during the forecast period?
  • What are the key outcomes of Porter’s Five Force analysis of the Loungewear market?

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