It is notable that there are only a few women who successfully get the limelight in the world of fashion design. However, those few women are truly worthwhile and are immensely and significantly adored by the fashion world. Germaine Emilie Krebs emily in paris season 3 trailer is one of them. Born in Paris, France in 1903, Krebs formed her own fashion company called Gres in her home city in 1942.

Parfums Gres is the specific perfume house that is associated and formed by Germaine Emilie Krebs. The fragrance maker is still actively developing, manufacturing and distributing its famous perfume brands, though having been relocated from France to Switzerland. The brand's most popular perfume names include Folie Douce, Caline Night, Cabotine, Caline and Cabaret.

Alex Couture was the name of the first ever fashion house put up by Madame Gres. That was in 1932. After co-venturing with a friend, she agreed to modify the structure of her maiden business and a year after, the name was changed to Alex Barton.