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5 distinctions between creative and strategic web design

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To begin with, strategic web design combines your company goals with your design objectives and workflow.

To begin with, strategic web design combines your company goals with your design objectives and workflow. Whether they are for a personal initiative or a business, your objectives and goals should be supported by strategic web design. Contrarily, creative web design is more concerned with aesthetics, or how a website appears to visitors. Here is a more thorough summary of the top 5 distinctions between creative and strategic web design:

Strategic design is more focused on function than creative design. This means that it is extremely important that buttons and links lead the visitor to the right place, and that everything runs smoothly.

The creative design puts a lot of value on web design san antonio trends and new techniques. With new ideas come new inspiration and creative designers will spend a lot of time thinking about colors and emotions for a website, and how best to represent a personality or brand. Of course, this also applies to strategic design, as you always want to leave a good impression on your clients.

Strategic web design is more focused on usability and readability than creative design. While both sides need to be usable and readable, with creative design there exists more freedom to experiment with things such as text size, fonts, colors, and images. For any business, it is necessary to identify who the audience is and build a strategic design with that in mind. The functionality will change, depending on if you are targeting adults or children. Usability will also change depending on age, as well as the level of technical expertise of an audience.

Strategic web design concentrates more on promotional aspects of a business, making sure that the aesthetics reflect a business model or goal, rather than a creative idea or theme. When you choose buttons, for example, you have to think about the color, and how it will affect a user's experience. Icons are placed strategically and carefully, and every decision is questioned to make sure it lines up with your goals.

With the strategic design, it is vital to have certain goals in mind such as increasing the number of clients or sign-ups or increasing user participation. That function is up to you to decide or up to your company. If you do not have a clear message for your customers, they will likely leave your site confused, or worse-disinterested.

At the end of the day, before spending your time, energy, and money on a web design, you must determine what your goals are and what you hope to achieve. For instance, if you have a company, what are you trying to sell? If you have a blog, how do you want your visitors to feel?

Asking yourself a series of questions will surely help you obtain a strategic web design that is both functional and beautiful. For more information about strategic and creative design in San Antonio visit: Odyssey Design Co.

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