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5 Reasons Electronic Arts Is Buying Glu Mobile.On the heels of a $1.2 billion deal to purchase U.K.-based Codemasters (announced in late 2020), Electronics is now setting up one of the top mobile game developers in the world.Here are five graphs that illustrate why Electronic Arts is investing $2.1 billion to get Glu Mobile.
Throughout the last ten years, EA utilized acquisitions to construct a diversified cell portfolio, which currently makes up 13 percent of total bookings. It has dozens of cellular titles, such as old hits like Plants vs. Zombies alongside mobile versions of EA Sports titles like FIFA Mobile.
However, EA's mobile business has struggled to rise in recent decades. Mobile bookings, excluding accreditation revenue, dropped 10% in fiscal 2020, that followed a 13% decrease the year before.The mobile section has played well over the last year with powerful effects from Star Wars: Galaxy of Heroes along with FIFA Mobile, but as a team, EA's mobile games have been underperforming a market that is increasing at elevated double prices.
Meanwhile, the Glu Mobile is steadily becoming a top mobile game producer, driven by strong results from its top three franchises -- Design Home, Harness Sports Baseball, and Covet Fashion. With the addition of Glu Mobile, EA is going to have large and growing mobile business earning $1.32 billion in bookings. That includes more than 100 million monthly gamers on cellular, bringing EA's global hit throughout console, computers, and mobile platforms to 430 million players. Glu Mobile can leverage EA's marketing abilities to enlarge its franchises internationally and Buy FIFA Coins grow even farther.